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TRG-AMR launched the first ever North American Aston Martin Motorsports Festival at Mazda Raceway Laguna Seca in Monterey, California and RacerViews with Jim Fonseca was there to see it.
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The festival concept was designed to attract a wide and international audience including current and historic Aston Martin owners, Aston Martin dealer partners, and enthusiast clubs, as well as sponsors and corporate partners. TRG-AMR will showcase the current lineup of race and track-day models with Aston Martin displaying examples from the current range of exciting road cars.
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The event offered existing Aston Martin owners the opportunity to drive the famous Mazda Raceway Laguna Seca circuit in their own street cars. The event presented enthusiasts with the once-in-a-lifetime opportunity to ride the prestigious course with a professional driver, including the exhilarating plummet down the famous “Corkscrew”.
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“We want to bring a very significant car festival to North America that is all about Aston Martin and its motorsports heritage,” said Kevin Buckler, TRG-AMR’s Founder and CEO. “Mazda Raceway Laguna Seca setting is the perfect place. I’ve seen how other Aston Martin gatherings like this around the world have generated positive response bringing together fans, competitors and enthusiasts to celebrate the brand. This is exactly what we plan to do here in North America.”
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“North America is a very important market for Aston Martin’s Motorsports Program,” said John Gaw, Managing Director of Aston Martin Racing. “We love the concept of drawing attention to not only our sophisticated and elegant road cars, but to our motorsports program and heritage as well. The opportunity to grow this into an annual event at such a great track with so much history is one that should excite every Aston Martin owner, enthusiast, and racer.”
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“With the support of Gill Campbell (CEO/GM of Mazda Raceway Laguna Seca) we look forward to creating a unique event with opportunities for key corporate partners to align with TRG-AMR offering entertainment and hospitality for their VIPs and guests,” said Buckler.
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“We thought this was a great idea when Kevin brought it to us,” said Campbell. “Our specialty is promoting events, and to have something as iconic as Aston Martin and its racing and motorsports heritage to promote and build into a great event like this is very energizing.”
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The festival concept was designed to attract a wide audience. Activities for the weekend will include an Aston Martin car corral with the opportunity for Aston Martin owners to drive their vehicles on track, including its famous “Corkscrew” turn.
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The Aston Martin GT4 Challenge of North America is a six-event, 12-race, multi-round series that competes on some of the finest road courses in North America with entrants set to race the Aston Martin Vantage GT4 race car – derived from Aston Martin’s V8 Vantage road car.
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“We look forward to this event and the excitement it will generate around the Aston Martin brand,” said Julian Jenkins, President of Aston Martin The Americas. “I’m sure the considerable enthusiasm for our brand by TRG-AMR in launching this festival will be appreciated by Aston Martin customers and enthusiasts, offering a unique opportunity to see and experience both our road and race cars in such close proximity.”
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Photos by Jim Fonseca August 2014
Words by PR materials
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