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Video: New media age for Australian Rally Championship

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The Australian Rally Championship will enter a new age in 2016 as they announce a new media platform – moving away from TV and into high end digital…

The 2016 Kumho Tyre Australian Rally Championship will provide content and promotion that is not only more relevant to this new age, but content and promotion befitting the excitement, history, drama and emotion of Australia’s oldest national motorsport championship.

The strategy was and is simple – focus on the generation of world class, short form, colour video content, with modern content offerings to meet these key virtues of the Kumho Tyre ARC. Spectacular imagery, talented drivers and co-drivers, human drama, fascinating machinery, amazing locations and scenery and, importantly, a rich and colourful history. Most importantly we must produce this in a way that is tailored to meet modern audience consumption demands…