Kroon-Oil has extended its title sponsorship of the Belgian Rally Championship through to 2028, as confirmed just before last season’s Spa Rally. The partnership ensures the series retains its Kroon-Oil branding for 2026, 2027, and 2028.
Partnership Renewal
The Belgian Rally Championship (BRC) has secured a three-year extension with its main sponsor, Kroon-Oil. This deal maintains the championship’s full title as the Kroon-Oil Belgian Rally Championship across the next three seasons.
The extension follows several years of successful collaboration, demonstrating strong mutual value in visibility and brand image for both parties.
Kroon-Oil Perspective
Leon Ten Hove, Marketing Manager at Kroon-Oil, highlighted satisfaction with the partnership. “We are very pleased with the collaboration over past seasons with the Belgian Rally Championship,” he stated. “As title sponsor, we benefit from strong, high-quality visibility, delivering concrete and measurable returns for our brand. This impact, alongside the prestige and reliability of Belgian rallying, aligns perfectly with Kroon-Oil’s objectives.”
BRC Viewpoint
The renewal represents a key pillar for the championship’s continuity and growth, according to BRC promoter Stevy Courteyn. “We are delighted to retain Kroon-Oil as title sponsor through 2026 to 2028,” he emphasised. “They are a reputable, loyal, and committed partner, sharing our long-term vision. Extending this partnership signals vital confidence in the series.”
Future Outlook
With this agreement in place, the Kroon-Oil Belgian Rally Championship gains a solid platform for development. The promoter plans to continue investing in competitive quality, media innovations, and elevating the profile of Belgian rallying at home and abroad.
