Who is Cosmobilis?
Cosmobilis is not a carmaker in the traditional sense, and it’s not a single‑brand dealership group. It’s a relatively young French “automotive technology and services platform,” founded in 2021 and deliberately built as an ecosystem around how people use, buy and interact with cars today.
At its core, Cosmobilis is a group that stitches together:
Vehicle sales and distribution
Short‑ and medium‑term rentals and subscriptions
After‑sales services and mobility products
A substantial technology division built on digital tools and data platforms
The tech arm is built around bee2link, which now forms Cosmobilis’ technology division, organised into three pillars: Automotive Distribution, Mobility & Services, and Tech. Through these businesses, Cosmobilis already works with around 30 manufacturers, 12,000 commercial touchpoints and 100,000 automotive professionals across Europe. It is, in short, a company that lives at the intersection of cars, software and customer experience.
Jean‑Louis Mosca, Cosmobilis’ chairman and CEO, frames the WRC acquisition as part of that broader transformation. He describes it as “a major milestone in Cosmobilis’ transformation,” saying:
“We are not merely acquiring the commercial rights to a world championship: we are building an international platform where manufacturers, partners, media, technology, and fans come together.”
For Mosca, rallying isn’t just a sports property; it’s a live, global stage where Cosmobilis can connect its automotive ecosystem — brands, dealers, digital platforms, mobility services — with a passionate fan base and a high‑profile media product. His stated goal is clear:
“To make the WRC the global benchmark for motorsport while creating a driver of sustainable growth for the entire Cosmobilis ecosystem.”autohebdof1
That tells you who Cosmobilis is in WRC terms: an automotive‑tech group that sees the championship as both a flagship content platform and a way to knit together manufacturers, media and fans, using the same tools it already applies to retail and mobility.
Who is Park Square Capital?
Park Square Capital is the quieter half of the new promoter duo, but no less important. It’s a leading European private credit investor — a firm whose business is providing long‑term financing to “high‑quality and stable companies” rather than building cars or selling them.
Park Square specialises in:
Mid‑market direct loans
Large senior debt packages
Junior capital and structured credit solutions
It manages more than $22 billion on behalf of institutional investors, and its role in the WRC deal is to provide both capital and strategic support behind Cosmobilis’ operational plans. In the joint announcement, Martino Ghezzi, a partner at Park Square, characterises the championships this way:
“The WRC and ERC are iconic championships with exceptional heritage and global appeal. We are delighted to provide both capital and strategic support to realise their significant potential and look forward to partnering with Cosmobilis and Éric Boullier on this next chapter.”parksquarecapital
In practice, that means Park Square brings patient money and financial discipline to a promoter that now has big ambitions. It is the investor that underwrites multi‑year growth plans, rather than the group that will design stages or commission new onboard cameras. Park Square’s presence signals that this isn’t just a branding exercise: a serious credit house believes the WRC/ ERC business can be grown, and is willing to back that belief with long‑term finance.
So, who is Park Square in this story? The institutional backbone. The firm that makes sure the “deal of the century” has real capital behind it, and that the new promoter has to think in decades, not just in the next couple of rallies.
Who is Éric Boullier, and what does he do here?
One name gives rallying a familiar anchor: Éric Boullier. Most fans know him from Formula 1, where he served as team principal at Lotus and racing director at McLaren, overseeing programmes through some of their most complex modern eras.
In the new structure, Boullier has been appointed CEO of WRC Promoter. He describes his role and the challenge like this:
“I take on this challenge with enthusiasm and determination, but also with humility and a strong sense of responsibility – to make these exceptional championships even more compelling.”facebook
His goal:
“Alongside the FIA and our partners, we want to make every round a spectacular event, designed to thrill fans around the world. The goal is clear: to establish the WRC and ERC as world-class global brands and a driver of sustainable growth, closely aligned with today’s technological and environmental challenges.”parksquarecapital
Boullier is, essentially, the bridge between the money and the sport. Cosmobilis and Park Square bring the automotive ecosystem and the capital; Boullier brings the experience of running elite motorsport operations and turning them into coherent products for teams, sponsors and fans.
Putting it together: who are they to rallying?
Taken together:
Cosmobilis is the automotive‑tech ecosystem player, using WRC and ERC as a global platform to connect manufacturers, dealers, digital tools and fans.
Park Square Capital is the long‑term credit investor, supplying capital and strategic oversight to turn that platform into a sustainable business.
Éric Boullier is the motorsport specialist in the middle, charged with making sure the championships themselves remain compelling and credible even as the business model changes.
For the rally community, “who is” really translates into “what do they want from the sport?” Cosmobilis wants WRC to be a benchmark motorsport property and a growth engine for its wider group. Park Square wants a successful, profitable championship that justifies a sizable long‑term investment. Boullier wants to turn those ambitions into events and media products that still feel like rallying.
