Premier Australian media company, the Seven Network, has today confirmed it will broadcast innovative electric race series, Extreme E, on its free-to-air network and market-leading BVOD platform, 7plus.
Seven, which is part of Seven West Media, will air Extreme E’s one-hour highlights programmes throughout its capital cities including Sydney, Melbourne, Brisbane, Adelaide and Perth, and regional Queensland.
Produced following each of its five X Prixs, the highlights show features the best of Extreme E’s electric-SUV race action from remote corners of the planet affected by the climate crisis. Already in 2021, the championship has ventured to the deserts of Saudi Arabia in April, followed by the beaches of Senegal in May. Next stop is Greenland in August, where viewers will witness Australia’s top female rally star and current Extreme E championship leader Molly Taylor and her Swedish teammate Johan Kristofferson along with off-road legends Sébastien Loeb, Carlos Sainz Snr and Jutta Kleinschmidt, they will battle it out for racing honours on the edge of the ice cap – all with the aim of shining a spotlight on the devastating effects of climate change on the world’s most vulnerable ecosystems.
Seven West Media is one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital.
The company is home to some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix; broadcast video on demand platform 7plus; 7NEWS.com.au; The West Australian; and The Sunday Times.
With iconic brands including Australia’s leading news and breakfast programs 7NEWS and Sunrise, Big Brother, SAS Australia, Farmer Wants A Wife, The Voice, Dancing With The Stars: All Stars, Home and Away and Better Homes and Gardens, Seven West Media is also the broadcast partner of the AFL, Cricket Australia, Supercars and the Olympics.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Australia is a hugely important territory for Extreme E and so we are delighted that its premier network Seven will be broadcasting our excellent highlights shows.
“Australia is undoubtedly way ahead of the curve when it comes to concern for the environment so I am confident that audiences here will really identify with what is at the heart of Extreme E. Our mission to race without trace whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many people as possible throughout the world.
“Working with Seven not only provides viewers in Australia with a thrilling and innovative motorsport championship – and one that Australian female superstar Molly Taylor happens to be leading – but also helps convey the benefits of electrification through our entertaining broadcast package.”
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “We’re rapt to add Extreme E to Seven’s unrivalled motorsport line-up, starting with the highlights of next month’s Arctic X Prix in Greenland. Extreme E is an exciting new format fans will love and the Aussie public will get right behind Seven motorsport’s own Molly Taylor as she bids to take out the inaugural championship.
“It adds to a massive year on Australia’s Home of Motorsport, which already includes the Supercars Championship – headlined by October’s iconic Bathurst 1000 – and the TCR Australia Series.”
Extreme E – a sport for purpose – races in remote locations affected by the climate crisis, and in each of those areas aims to leave a long-lasting positive impact through its Legacy Programmes. Alongside existing projects in the Amazon, the series is supporting turtle conservation along the Red Sea coastline, an educational programme in Greenland in collaboration with UNICEF and mangrove planting in Senegal.
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