Extreme E, the pioneering sport for purpose, has received The Sustainability Award at the prestigious Leaders Sports ceremony held at Twickenham Stadium.
The category set out to recognise organisations that use sport as a catalyst to promote and combat environmental and ecological issues within society, using sport as a vehicle to communicate and facilitate change.
This is something central to Extreme E which, in its first season has already demonstrated a new way to deliver motorsport events in a sustainable way through all-electric vehicles and zero-emission hydrogen fuel cell car charging. In addition, the championship powers its paddock with a second-life battery, utilising a ship to transport its freight in order to reduce carbon emissions all while inspiring fans to take their own steps to reduce their carbon footprint through its Extreme E Count Us In Challenge.
Julia Fry, Head of Communications at Extreme E, said: “We are delighted to win this accolade from Leaders Sports, an organisation which recognises the strongest players in the industry. As our first award, in our inaugural season this will always be very special, and we are honoured to receive this huge endorsement for our efforts to create the most sustainable motorsport championship possible.
“Our thanks must go out to our supporting agencies at Aurora Worldwide Media, North One, NEP, Interstate Creative Partners and MPA Creative, who have all played a huge role in our success. I would also like to thank our partners for their faith and vision at the beginning of the championship journey, with special thanks to Philipp von Hirschheydt of Continental, Rodrigo Barjas Amado of Niobium, Tommaso Buti of LUISAVIAROMA, Marc Coltelli of EY and Julien Tornare of Zenith, for believing in this series from the start.
“This is just the start of the journey and there is far more to come yet.”
The series was up against some stiff competition including Formula One, Southampton Football Club, and Formula E.
Extreme E has big ambitions around climate change, using its platform to raise awareness of the issues faced globally and inspire action, while also promoting the benefits of clean mobility. It works with its own Scientific Committee made up of world-renowned academics that inform the series and help select long-lasting positive Legacy Programmes at each race location, that have included planting one million mangroves in Senegal and climate education in collaboration with UNICEF in Greenland.
