Sam Tickell, with Hans Erik Naess and Tom Evens take a look at the trajectory of the WRC – FIA World Rally Championship, focussing on their path under #redbull ownership to understand corporate forces vs sport culture.

With sports and sports clubs being bought and sold regularly, how the new owners impart their corporate vision on the sport is important. However, sports have a history, fan expectation and culture of their own. By looking at the #WRC, we learn change management lessons for all sports.

You can read the article online at the #JournalofGlobalSportManagement (A top ranked Taylor and Francis journal).

The print copy will be available in due course.

#sports #changemanagement #mediasport #sportmanagment