Belgian oil and lubricant manufacturer Arcada becomes the naming sponsor of the Ardeca Ypres Rally.
The Ypres Rally created history in 2021 with the WRC coming to Belgium for the first time. Now, Club Superstage is entering a new era with the support of a new naming rights sponsor. The Belgian family business Ardeca, which manufacturers automotive and industrial lubricants, will be the naming rights sponsor of the Ardeca Ypres Rally for the next three seasons.
Ardeca NV has been marketing high-quality Belgian lubricants with Ardeca Lubricants being established as a family business in 1988. From mineral and synthetic motor oils to gearbox oils, hydraulic oils and much more, Ardeca Lubricants now offers a solution in more than 75 countries for every application in industry, agriculture or automotive.
“The Ypres Rally is like a family to us, as we grew up along the stage in Zandvoorde. We have been a partner of the organisation for several years and think now is the perfect time to become a main partner. Over the next 3 years we will be prominently present at and around the track and from now on we are a proud naming partner of the ARDECA YPRES RALLY,” said Arne Vandecasteele., General Manager of the company based in Vichte.
“We consciously make the commitment that we make with Ypres Rally in order to gain wider support locally, but also internationally. Exciting times await us in which electrification of the vehicle fleet is becoming increasingly important and will therefore increasingly pose a threat to our business. As a specialist in automotive and industrial lubricants, our goal is to continue to grow in a declining market, which we can succeed in if we continue to invest as a brand in brand awareness, service, flexibility, quality and innovation. This is the only way we remain effective in order to be able to penetrate more and more not only in the automotive sector, but also in the industrial and agricultural sector,” continues Sofie Vandecasteele.
Just like the previous editions, Ardeca will attend the Ardeca Ypres Rally in an appropriate manner with its customers and distributors from more than 70 countries worldwide in the coming years.
