Audi is facing one of the greatest challenges in motorsport: The brand with the four rings will be competing in the famous Dakar Rally for the first time in 2022 with an innovative prototype. The alternative drive concept combines an electric drivetrain with a high-voltage battery and a highly efficient energy converter for the first time. Cross-country rallying will be the spearhead of the factory motorsport commitment in the future.
The Dakar Rally will replace Audi’s factory involvement in Formula E, which will no longer be continued in the form of an Audi factory team after the 2021 season. The use of the newly developed Audi powertrain by customer teams will remain possible beyond next year.
Customer racing remains the second major pillar in AUDI AG’s future motorsport program. Audi Sport customer racing will continue to offer its customers a comprehensive model portfolio, as well as intensive service for worldwide racing. In addition, the program includes competing with the Audi R8 LMS in major endurance races like the Nürburgring 24 Hours and in international racing series such as the Intercontinental GT Challenge.
“In addition, we are evaluating other possible fields of activity for us in international motorsport,” says Julius Seebach, Managing Director of Audi Sport GmbH. “In doing so, we have our customers’ wishes in mind as much as the company’s future strategy, which is clearly focused on electrification and carbon-neutral mobility. This is why we are intensively preparing to enter the new sports prototype category LMDh with its highlight races, the Daytona 24 Hours and Le Mans 24 Hours. The most important message for our fans is that motorsport will continue to play an important role at Audi.”